A line extension is a product that incorporates a slight twist on an established brand. This could be converting an ice cream package containing 4 ice creams to a package with 8 ice creams. Line extensions typically include new barcodes, changes in the ingredients and new images in the design.
Brand Extension is when a new product is launched under the existing brand name. E.g. Starbucks is most famous for their coffee products but if they introduce ice cream it will then be a brand extension. We have the capabilities to extend lines for brand owners or for the flexible packaging manufacturers.